July 25, 2017 kjubit2017

Book review: The Everyhting Store by Brad Stone

Jeff Bezos and the age of Amazon

The Everything Store was translated into more than 25 languages and has been awarded with the Financial Times and Goldman Sachs Business Book of the year award. Want to find out more about Amazon check out our blog post!


The author

Brad Stone, the author of “The Everything Store” offers some great insights on Jeff Bezos, Amazon and the Silicon Valley in general. He delivers endless different angles on the business through offering insights from interviews with Amazon executives, Silicon Valley evangelists and many more. Brad Stone himself is a Bloomberg Businessweek executive reporter, overseeing a team of 50 reporters and covering the Silicon Valley from A to Z.

Jeff Bezos
Commencement speech at Princeton University, May 30, 2010

“When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices.”

Jeff Bezos

Founder & CEO of Amazon

The book starts with an explanation about Jeff Bezos background. Through learning early in the read about his family background you will better understand why Jeff Bezos is such a driven individual. One of the cornerstones of his family background is the fact that Jeff Bezos’ father has left the family very early – With Miguel Bezos, a Cuban immigrant, his Mom has found a great substitute for his father.

Many of you have probably forgotten what amazon.com was like a few years ago – Or can you still remember when amazon wasn’t quite that “everything store” it is today !? Brad Stone discusses the struggle of Jeff Bezos behind becoming the largest retailer. One of the struggles he focuses a lot on is the book industry and how the publishers tried to ward off change, especially the change that came with “Fiona” or better known today as “Kindle”.

Amazon isn’t happening to the book business. The Future is happening to the book business.

— Jeff Bezos

Our review

Besides the struggles of Amazon you are also going to learn about Jeff Bezos personal struggles as a CEO. The book lays out with great detail what it really means to have a long term strategy and how Jeff Bezos has defended his plan internally on the board as well as externally against Wall Street analysts in the aftermath of the dot-com bubble.

Other topics covered are M&As of Amazon. The ones that did happen but more interestingly the ones that didn’t – The What ifs – that you will experience reading the book are great (-;

If you have ever thought about joining amazon as a recent grad or professional, that is the book to read. Brad Stone offers a great historic analysis of the company as well as some rare strategic insights in the world of Amazon! Follow this link here to get your own copy of it!

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